“By implementing the 3D Touch peek and pop feature, developers can now let users peek at items or pop suggestions and buy them immediately rather than the user needing to go through a few more screens to get to the store. “Mobile apps that have in-app purchases would love nothing more than to give their users a quicker, more seamless way to purchase in the app,” said Hung Truong, product strategist at Appster. A streamlined browsing process, followed by an optimized checkout, can certainly result in an uptick of sales. This functionality is likely to drive more impulse purchases, as consumers will be able to view snippets of offers more easily. IOS users can leverage the new 3D Touch feature to peek at specific deals’ details with a hard touch, and make the page pop out if the deal interests them. The marketplace provides exclusive offers from a variety of sectors, including food and beverage, specialty retail and travel, which can be filtered based on region. “3D Touch is a fun way to interact with the app and get faster access to amazing things to eat, see, do and buy in your neighborhood.”Įntering new dimensions Consumers with iPhone 6 and 6s Plus devices will now be able to enjoy a multidimensional experience when browsing through the limited-time deals offered on Groupon. “Groupon’s mission is to help our customers discover amazing local merchants and unforgettable experiences at great prices,” said Devdatta Gangal, product lead of iPhone Apps at Groupon.

The recent addition of 3D Touch in its iPhone app underscores the growing demand for this functionality, which has already been adopted by many top food and beverage brands. The online coupon marketplace is introducing several new app improvements as it gears up to maximize sales in 2016’s first quarter. Groupon is fueling engagement with its iOS mobile application by incorporating 3D Touch to further highlight daily deals and offer more user interaction.

Groupons app